Tokyobikes Go West
I drove around London for 8 years. I thought nothing of it – apart from when I was stuck in traffic jams (which was all the time). Now I cycle. I am a confirmed cyclist. I even binned the car. So when the uber-cool Tokyobike announced it was setting up shop permanently (they ran a pop-up shop in London last July) yards from Clerkenwell’s design area in London, it caught my attention.
Available in Tokyo since 2002, this bike has been gathering fans as it makes its journey west. Without a permanent shop, smart marketing placed the Tokyobike in the hands of design enthusiasts and journalists during Clerkenwell Design Week 2010 & 2011.
Weighing in at just 10kg, this Cr-Mo steel bike comes in a variety of models – including single speed for those that dwell on such things – and over 30 colours. British design luminary Tom Dixon has even designed a model in orange with the option of fabulous white tyres. The emphasis is on sharp design and a smooth ride. For the Tokyobike, the journey is as important as the destination. The smaller wheel means it’s not the fastest out the bike shed but it wins hands down in the style awards.
And as of today, Tokyobike opens its first store in London. For those that fancy a free ride combined with a guided tour of all things ‘design’, head to Clerkenwell Design Week on the 22nd – 24th May.
There’s never been a better time to saddle up. Rumour has it you’ll be in good company.